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Interactive Technology Portal
From Food Tech Innovation Portal
Start Date 2012/03/28
End Date 2012/03/28
Event Title "Consumer Perception of Novel Food Processing Technologies"
Event Description The Workshop is organized alongside the Anuga FoodTec and will deal with consumer perception of novel food processing technologies like high pressure processing. After a presentation of results gained in the project, the topic will be discussed interactively with the audience, comprising issues like technological advantages and possibilities of novel technologies, potential risks, legal labelling requirements, ways to communicate the topic to consumers as well as consumers’ expectations and fears. The arguments of the discussion will help developers and marketing experts in their decision whether to implement novel technologies in their company or not and how the use needs to be communicated and can be used as a marketing advantage.More information can be found here: b2match.eu/foodtec
Link to event
Location Cologne, Germany



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Created by Ttz on 7 February 2012, at 10:00