|Why to deal with this?|| A communication strategy is a management technique for determining the most effective method of communicating with the marketplace/target group.Communication is defined as the sharing of information with other people.
A communication strategy should refer to both internal and external stakeholders (such as company staff, shareholders, clients, suppliers, competitors, the wider public, etc).
For setting up a communication strategy, consider the following issues:
Note that message, purpose and tools depend on the target group(s) and may vary strongly. It is useful to start setting strategic and operation aims of the communication and then establish targets/control indicators and the means to achieve these aims.
|When is it suitable/applicable?|| Communication is a major component in any organization. Most problems that are associated within an organization are related to a lack of communication.
A communication strategy can be useful within or outside an organisation/company. It is applicable for products/brands, projects, campaigns or internal communication.
Communication is also essential in the context of marketing novel food processing technologies.
|When is it NOT suitable/applicable?||n/a|
|What costs are related to it (financial, time effort etc.)?|| Take into consideration costs related to
|What’s the relevant HTE output?||Hightech Europe has developed a series of consumer studies on novel food processing technologies. These studies provide information on how consumers from different European countries perceive novel technologies. This can give indications for marketing products processed with novel technologies.|
|Whom can I talk to from the HTE team?||TTZ|