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Interactive Technology Portal
From Food Tech Innovation Portal

Introduction In this stage will be developed the prototype. A series of expert sensory tests are needed for the implementation of the new technology. As far as possible, also consumers of the given target group should be involved into this work.

The planning of the communication is a very important task in this stage. Balanced, clear and concise information is very important.

Key issues 1st step: Investigations connected with the implementation and refinement of the technology
  • Is the quality assurance of the important product characteristics for the consumers developed?

2nd step: Preparatory examinations before the introduction of the product

  • Target group investigations are needed. The results are used by both the marketing (activities planning) and the quality assurance (optimization of sensory properties, label planning etc.).
  • What are the planned information of the product label? Is the product label harmonized with marketing plan?

3rd step: Planning new technology communications

  • Commencing a consumer information campaign is recommended as early as possible before entering the market.

Food TIP's answers A consumer issues guideline was developed by High Tech Europe project. Download here.

On the Food Tech Innovation Portal, in the Technology section you can find some information about the consumer aspects related to the described technologies. Additionally, some Practical Sheets can be helpful: Consumer attitudes, Consumer acceptance of novel technologies, Total Food Quality Model.

Other sources The European Food Information Council: http://www.eufic.org/block/en/show/consumer-insights/

International Food Information Council Foundation (information for consumers about food safety, healthy eating and nutrition information): http://www.foodinsight.org/ The European Consumer Organisation: http://www.beuc.org/Content/Default.asp?PageID=591 European Technology Platforms : http://etp.fooddrinkeurope.eu/asp/index.asp Private marketing consultancy agencies

Title Development x consumers
Key words and relations Consumer attitudes, Consumer acceptance of novel technologies, Target Group, Total Food Quality Model
Latest version 2013/06/12
Completed by NAIK EKI


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Created by Hte keki on 21 October 2013, at 06:57