- What is it about?
- What are the key issues?
- How can HighTech Europe help?
- Where else can I get support?
|Introduction|| In this stage will be developed the prototype. A series of expert sensory tests are needed for the implementation of the new technology. As far as possible, also consumers of the given target group should be involved into this work.
The planning of the communication is a very important task in this stage. Balanced, clear and concise information is very important.
|Key issues|| 1st step: Investigations connected with the implementation and refinement of the technology
2nd step: Preparatory examinations before the introduction of the product
3rd step: Planning new technology communications
|Food TIP's answers|| A consumer issues guideline was developed by High Tech Europe project. Download here.
On the Food Tech Innovation Portal, in the Technology section you can find some information about the consumer aspects related to the described technologies. Additionally, some Practical Sheets can be helpful: Consumer attitudes, Consumer acceptance of novel technologies, Total Food Quality Model.
|Other sources|| The European Food Information Council: http://www.eufic.org/block/en/show/consumer-insights/
International Food Information Council Foundation (information for consumers about food safety, healthy eating and nutrition information): http://www.foodinsight.org/ The European Consumer Organisation: http://www.beuc.org/Content/Default.asp?PageID=591 European Technology Platforms : http://etp.fooddrinkeurope.eu/asp/index.asp Private marketing consultancy agencies