- What is it about?
- What are the key issues?
- How can HighTech Europe help?
- Where else can I get support?
|Introduction||Nowadays it is fundamental to take into consideration the viewpoints of the consumers from the beginning. Role of consumers will be more and more important part but not only element that can drive an innovation projects. Consumers only pay for that products/service, which are match with their demands and expectations. Consumers resist some of the technologies, what the producers have to realize and manage. Consumer studies help to set the direction of the technology/product/service development.|
|Key issues|| 1st step: Assessment and selection of the consumers’ demands
2nd step: Evaluation of the potential solutions with the eyes of consumers
3rd step: Decision making
|Food TIP's answers|| A consumer issues guideline was developed by High Tech Europe project. Download here.
On the Food Tech Innovation Portal, in the Technology section you can find some information about the consumer aspects related to the described technologies. Additionally, some Practical Sheets can be helpful: Consumer attitudes, Consumer acceptance of novel technologies, Total Food Quality Model.
|Other sources|| The European Food Information Council: http://www.eufic.org/block/en/show/consumer-insights/
International Food Information Council Foundation (information for consumers about food safety, healthy eating and nutrition information): http://www.foodinsight.org/ The European Consumer Organisation: http://www.beuc.org/Content/Default.asp?PageID=591 European Technology Platforms: http://etp.fooddrinkeurope.eu/asp/index.asp