- What is it about?
- What are the key issues?
- How can HighTech Europe help?
- Where else can I get support?
|Introduction|| This stage is crucial for the marketing aspects.
In the previous steps, you have established a specific strategy; it is now time to implement the launching specific actions, including for example free samples (of a product), free training or maintenance (on a device), free trial use (for a service), for certain duration.
Even after the initial phase, commercial actions should be kept to establish the notoriety of your product/process/service in the customer’s flighty mind.
From now on, the commercial watch should be active in order to seize any opportunity to increase your sales (if the production can afford it), by reaching new niche markets, by penetrating extended markets (new countries, new distribution circuits, etc.), by improving your product/process/service to stay above the competitor’s.
|Key issues|| - Improvements, extensions
- Are there opportunities to extend the sale territory (export market)?
- Commercial actions
- Commercial Watch
- Consumers acceptance towards innovation
|Food TIP's answers||The main focus of teh HighTech Europe project is not marketing.|
|Other sources||- private marketing consultancy agencies|