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Restaurant of the Future

Identification of Facility
TitleRestaurant of the Future
AcronymRestaurant of the Future
Key wordsRestaurant, expert panel, consumer panel, panel, research, database, counsumer behaviour, Consumer Science, Sensory Science, Consumer emotions, Real life observations
Latest version2013/03/19
DescriptionThe Restaurant of the Future has two main functions. On the one hand, it is an ordinary restaurant – in fact, it is one of Wageningen UR’s canteens – where researchers study real life and real time effects on consumer behaviour caused by manipulating products and its presentation, packing, lighting, smell, routing etc. On the other hand, the restaurant is a research facility where a wide range of controlled research is carried out in the area of consumer science and consumer emotions. Unlike previous standard research methods, where behaviour is studied on the basis of surveys and interviews, the Restaurant of the Future additionally monitors and investigates actual consumer behaviour. In this sense, it is virtually a ‘living laboratory’.

Restaurant of the Future - Wageningen UR
Restaurant of the Future.

Camera view RvdT - Wageningen UR
Camera View of the Restaurant of the future.

Consumer panel - Wageningen UR
Consumer panel.

Articulograph - Wageningen UR
Articulograph
Images
Weblinkhttp://www.restaurantvandetoekomst.wur.nl/uk

Application
Application fields Fundamental research:

- Consumer Science
- Marketing testing
- Sensory Science
- Etc.

Applied research:
- Product placement
- Ambiance testing
- Nudging effects
- Product development
- Packaging testing
- Etc.

Application examples
Technology sheets that might be related to this facility

Accessibility & Support Service
Access conditions only available as service
Access conditions further comments Please contact Wageningen UR Food & Biobased Research to discuss the possibilities
Languages
Other languages
Training
Training further comments
Technical help
Technical help further comments

Contact data
Contact person Nicole Koenderink
Institute/company Wageningen UR - FBR
Country Netherlands
Address Stippeneng 2

Restaurant of the Future Restaurant of the Future Restaurant, expert panel, consumer panel, panel, research, database, counsumer behaviour, Consumer Science, Sensory Science, Consumer emotions, Real life observations 2013/03/19


The Restaurant of the Future has two main functions. On the one hand, it is an ordinary restaurant – in fact, it is one of Wageningen UR’s canteens – where researchers study real life and real time effects on consumer behaviour caused by manipulating products and its presentation, packing, lighting, smell, routing etc. On the other hand, the restaurant is a research facility where a wide range of controlled research is carried out in the area of consumer science and consumer emotions. Unlike previous standard research methods, where behaviour is studied on the basis of surveys and interviews, the Restaurant of the Future additionally monitors and investigates actual consumer behaviour. In this sense, it is virtually a ‘living laboratory’.

Restaurant of the Future - Wageningen UR
Restaurant of the Future.

Camera view RvdT - Wageningen UR
Camera View of the Restaurant of the future.

Consumer panel - Wageningen UR
Consumer panel.

Articulograph - Wageningen UR
Articulograph http://www.restaurantvandetoekomst.wur.nl/uk


Fundamental research:
- Consumer Science
- Marketing testing
- Sensory Science
- Etc.

Applied research:
- Product placement
- Ambiance testing
- Nudging effects
- Product development
- Packaging testing
- Etc.

only available as service Please contact Wageningen UR Food & Biobased Research to discuss the possibilities




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Created by Hamoen on 19 March 2013, at 12:43