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Social media marketing

Why to deal with this? Social media marketing benefits organizations and individuals by providing an additional channel for customer support, a means to gain customer and competitive insight, recruitment and retention of new customers/business partners, and a method of managing reputation online.

In the context of the social web[[1]], engagement means that customers and stakeholders are participants rather than viewers.
Social media[[2]] in business allows anyone and everyone to express and share an opinion or idea somewhere along the business’s path to market. Each participating customer becomes part of the marketing department, as other customers read their comments or reviews. The engagement process is then fundamental to successful social media marketing
When is it suitable/applicable? Product/service launch
For reaching new target groups
When is it NOT suitable/applicable? It is not a substitute for traditional marketing activities, but a complementary approach.
What costs are related to it (financial, time effort etc.)? Financial effort is low, but social media marketing does place high demands on your time and talent since you need to be constantly feeding your pages and profiles with interesting comments and links

What’s the relevant HTE output?
Whom can I talk to from the HTE team?

Relevant internet links Links:
Online databases and tools Tools:
Where to get advice, consultancy? Support
  • Private marketing & PR consultants
Related innovation sheets Co-creation, Consumer attitudes, Marketing strategy, Target group, Management x launching

Title Social media marketing
Aspect
Latest Version 14.06.2012
Completed by ZENIT


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Created by Hte zenit on 14 June 2012, at 12:28