From Food Tech Innovation Portal
|Why to deal with this?|| Generally spoken a target group is a set of persons who serve as the focal point for a particular program or service. Your target customers are those who are most likely to buy from you.|
A crucial part of marketing is making sure that your message is being seen and heard by the people most likely to purchase your product - your target audience. By targeting your message, you're more likely to maximize the return on your marketing EURO.
Having a clear vision of your expected customer base will increase your business' chances of success. By defining your target customers you can:
*better determine if there are enough potential customers for your business (in other words, whether there is enough demand for your products or services)
*tweak your business idea to better meet the needs of your potential customer base
*tailor your products and services to better meet your customers' needs and desires
*target your marketing efforts to reach your most promising prospects, and
*craft your marketing messages appropriately - using the right tone, language, and attitude to appeal to your best prospects.
|When is it suitable/applicable?|
|When is it NOT suitable/applicable?|
|What costs are related to it (financial, time effort etc.)?|
|What’s the relevant HTE output?|
|Whom can I talk to from the HTE team?|
|Relevant internet links|| http://www.entrepreneur.com/article/62414|
http://www.ehow.com/how_5084025_define-target-audience.htmlwarning.png"http://www.entrepreneur.com/article/62414<br /><br />http://www.ehow.com/how_5084025_define-target-audience.html" cannot be used as a page name in this wiki.
|Online databases and tools|
|Where to get advice, consultancy?|
|Related innovation sheets|