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Target Group

Why to deal with this? Generally spoken a target group is a set of persons who serve as the focal point for a particular program or service. Your target customers are those who are most likely to buy from you.

A crucial part of marketing is making sure that your message is being seen and heard by the people most likely to purchase your product - your target audience. By targeting your message, you're more likely to maximize the return on your marketing EURO.

Having a clear vision of your expected customer base will increase your business' chances of success. By defining your target customers you can:

*better determine if there are enough potential customers for your business (in other words, whether there is enough demand for your products or services)
*tweak your business idea to better meet the needs of your potential customer base
*tailor your products and services to better meet your customers' needs and desires
*target your marketing efforts to reach your most promising prospects, and
*craft your marketing messages appropriately - using the right tone, language, and attitude to appeal to your best prospects.
When is it suitable/applicable?
When is it NOT suitable/applicable?
What costs are related to it (financial, time effort etc.)?

What’s the relevant HTE output?
Whom can I talk to from the HTE team?

Relevant internet links http://www.entrepreneur.com/article/62414

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Online databases and tools
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Related innovation sheets

Title Target Group
Aspect
Latest Version 14.06.2012
Completed by ZENIT


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Created by Hte zenit on 14 June 2012, at 12:15